MARKETING STRATEGY

Massive Online Presence

Establishing a robust online presence is crucial for achieving marketing success, given that 92% of contemporary homebuyers initiate their search for properties on the internet when looking to buy a new home.

Our commitment includes keeping your MLS listing up-to-date and ensuring that your property is showcased effectively across numerous prominent real estate listing websites.

Paid Adds, Social Media and E-Mail Marketing

We'll promote your home on social media by using effective real estate marketing strategies, send engaging emails to our buyer and investor database, and use targeted paid ads to reach specific demographics. This guarantees increased visibility during the crucial first week on the market and attracts more in-person visits to your home.

Professional Staging

Home staging has become a "must-do" for sellers. Some 79% of buyer's agents said home staging makes it easier for prospective buyers to visualize the property as their future home. Staged homes sell faster and for more money than those that are unstaged, according to The National Association of Realtors. We collaborate with reputable vendors who will use their vision to maximize your property’s potential and help buyers envision how they will make it their own.

Professional Photography

Your home’s first impression is online, so the images of your home are critically important to attracting buyers. We work only with the best architectural photographers who know how to highlight your home’s most desirable features. We then carefully curate the images to display, which drives interest in the home and attracts more people to your door.

3D Walkthrough

Potential homebuyers can now explore residences in unprecedented detail through interactive 3D walkthrough tours, leveraging the advanced virtual tour technology from Matterport. They have the freedom to navigate each room at their own pace, seamlessly gliding through the space without the need for a realtor. With this innovative approach, individuals can meticulously inspect every detail, from the smallest nook to specific dimensions such as window heights, as if they were physically present. This self-guided, immersive experience redefines the home-buying process, offering a comprehensive view that transcends the limitations of traditional property visits.

Video Marketing

We create video tours of our listings and feature them on our Youtube channel. This gives potential buyers a different outlet to view the property and helps give your property a stronger presence online.

PRINTED COLLATERAL

Open house invitations
Open house invitations are hand-delivered to neighboring homes in your property’s area to encourage foot traffic and garner interest from local’s friends and family.

Postcards
Postcards are mailed locally to a targeted list of homes, condos, and renters ─ spurring wider awareness from those most likely to purchase your property.

Newsletters
Bi-monthly newsletters featuring your property are mailed to homes and condos, encouraging other property owners to convert into prospective buyers.

Flyers
A compelling property one-sheet flyer will be made available at your property’s open house, broker’s open, private showings, and curbside display box.

Brochures
As a premium takeaway for agents and prospective buyers, an elegant brochure will provide rich visuals, draw attention to your property’s unique details.

Floor Plans and Photographic Rendering - Home improvement services

• Decluttering
• Deep Cleaning
• Mold Remediation
• Pest Control
• Roof Repair
• Landscaping
• Painting & Cosmetic Renovations
• Window Treatments & Replacement
• Floor Refinishing & Replacement
• Kitchen & bathroom Remodel

Open Houses & Private Showings

Frequently, hosting both Open Houses and Private Showings is crucial to accelerate the sale of your property. We've crafted a systematic and proven methodology for this pivotal stage in the selling process.

We capitalize on this excellent opportunity to showcase your home by:

Sending Open House Invitations
Actively promoting Open Houses with targeted invitations to potential buyers, creating a buzz around your property.

Open House Signage
Placing strategic signage to attract foot traffic and generate interest during Open Houses.

Pre-Showing Prep
Ensuring your property is in optimal condition before every showing, leaving a positive and lasting impression on potential buyers.

Sign-In & Follow-Up
Implementing a sign-in system for visitors during showings, enabling effective follow-up to gauge interest and address inquiries.

Results driven pricing strategy

Here are our considerations that help us recommend the optimal pricing:

Comparable Homes
Analyzing properties similar to yours in size, price, range, and age.

Market Competition
Assessing your area's competition and current inventory levels.

Optimal Price Points
Determining the best price to target two pricing brackets for effective online searches.

New Construction Benchmark
Evaluating the cost of new construction in your area for contextual pricing.

Competitive Positioning
Identifying your home's pricing position within the current competitive landscape.

Human-Centric Valuation
While online tools provide estimates, our human-driven approach ensures a realistic assessment of what your house will sell for.

Strategic Pricing
We prioritize selling over property sitting on the market, implementing a pricing strategy that often results in multiple offers.